Digital Marketing and PR for Emerging Tech, E-commerce and Healthcare Companies
The DFI Group is a Digital Marketing and PR Agency for emerging technology, healthcare and e-commerce companies. Founded by David Finkelstein, The DFI Group has a track record of helping emerging tech companies build visibility in North America and globally, while facilitating funding, growth and industry leadership.
Li Lu, DFI Digital Marketing lead, has a track record of guiding emerging companies from zero to 7-figures in sales. She directs digital marketing strategy, and client SEO programs that have increased website traffic 10-100x, along with SEM programs that have achieved up to 20x ROAS.
Based just north of Toronto, The DFI Group is comprised of senior consultants with more than 2-decades of Silicon Valley and Canadian tech PR and digital marketing experience. From Web 1.0 to 3.0, we are proficient in a range of technology and industries.
1M+
impressions
$1B+
in client acqusitions
100+
high impact articles
The DFI Group is a Tech PR and Content Marketing agency for emerging technology companies. Founded by David Finkelstein, The DFI Group has a track record of helping emerging tech companies build visibility in North America and globally, while facilitating funding, growth, and 6-7 figure B2B deals. DFI has a track record of securing high impact media coverage for clients, while creating content that supports sales and corporate objectives. Based just north of Toronto, The DFI Group is comprised of senior consultants with more than 2-decades of Silicon Valley and Canadian tech PR and digital marketing experience. From Web 1.0 to 3.0, we are proficient in a range of technology.
1M+
impressions
$1B+
in client acqusitions
100+
high impact articles
Services
PR and Media Relations
Customized Canadian and U.S. Media Campaigns
Business, Broadcast, Tech and Trade media
Analyst Relations
Speaking and Awards Programs
Launch Strategies and Execution
Company and Product Launches
Messaging/Optimized Positioning Development
Event PR and on-site Support
Startup Campaigns
Content and Storyline Development
Press Releases, Thought Leadership Development
Contributed articles, Customer Success Stories
Corporate Content and Sales Support
Social Media & Influencers
Engagement Strategies
Influencer Marketing
Blogs, Podcasts, Videos
Executive personal branding
Succssful Media Launchs
Meet the Team
David Finkelstein
Public Relations, Content Strategy
David has over two decades of tech PR, entrepreneurial and digital marketing experience, consulting with a range of tech, B2B and non profit companies. He was formerly senior account executive with Alexander Ogilvy PR in Silicon Valley, working with a number of venture-backed startups. He has consulted with dozens of early stage tech and B2B companies, building awareness and facilitating growth – with many going on to new funding rounds and subsequent acquisition.
James Malone
U.S. Media Partner
James is a veteran marketing, public relations and social marketing influencer, with over 23 years experience, consulting with dozens of emerging tech and consumer companies. James is a former NBC producer in the Bay Area, and was a media relations specialist with Edelman Public Relations. He has a track record of managing media and story placements with top tier business, trade, broadcast and online press, while building awareness and driving engagement from client partners, customers and prospective investors.
Li Lu
Social Media, Marketing, e-Commerce
Ms. Lu was formerly Marketing Director of an award-winning hedge fund in Toronto among other roles. She also worked with the inventor of the internet, Tim Berners-Lee, on the next generation web. She is an expert in influencer brand-building, marketing, e-commerce and helping companies increase their online sales. In addition to consulting with DFI, she is the CEO of LLBrandLab, a Toronto-based marketing agency. Ms. Lu was recently featured by Nottingham University Alumni Association and Fairchild TV for her successful work to bring international brands to life.
B2B PR Blog
Testimonials
What people say about our service?
David and the DFI team are highly skilled at crafting compelling narratives and securing media coverage in top-tier publications. I would definitely recommend DFI’s PR services.
Wendy Cumming
Principle, Iconic Strategies
Contact Us
Contact us with any questions, or inquire about a complementary 30-minute consultation.
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